Following a successful bid by the town, organisers have announced that Selby has been selected to play host to either a start or finish during the inaugural Tour de Yorkshire.
The event, taking place over the weekend of May 1st-3rd, 2015, is being organised by the team that brought the Tour de France to Yorkshire in 2014 and is seen as a key part of the legacy of the race's most successful Grand Départ ever.
More than 3 million people turned out to see the Tour de France powering through the streets of Yorkshire this summer where it is thought the regional economy was boosted by more than £100Million. Organisers in Selby now hope that some of the magic that made 'Le Tour' such an economic success in 2014 will rub off on its Yorkshire sibling.
Speaking to presenter Tanya Arnold on the BBC's Look North programme this evening, Selby District Council's Mark Crane confirmed the area had bid in the region of £100,000 to bring the race to Selby. But Selby's investment could be recouped by as much as a five-fold return, if the Councillors sums add up.
Cllr Mark Crane (Con, SDC Brayton) said, "This is a massive coup for Selby. We expect that being part of this race will bring in many hundreds of visitors and is a great opportunity for us to showcase this area to the rest of the region, nationally and even internationally.
"We know from the experience of the Tour de France the tremendous economic value of events such as this – although the Tour de Yorkshire will be a smaller race we still expect to see significant interest because of the calibre of riders and teams expected.
"We also know that exposure from events such as this encourage people to visit in the longer term too. What a great opportunity for our district and, importantly, our businesses: that's why we threw our weight behind trying to get the inaugural Tour de Yorkshire into the district."
Selby's MP Nigel Adams (Con, Selby & Ainsty) also spoke of his delight that the race will be coming to Selby. He commented, "I am delighted that our appeal on behalf of Selby to host a stage of this huge sporting event has been successful. The Grand Départ was unforgettable and this new race will put Selby District on the world map. I have spoken with so many residents who hoped that this would come off.
"The economic and cultural benefits for the district could be enormous and I am keen to see as many parts of the district as possible to get involved with the route."
Also thrilled at the news was Mayor of Selby, Rosie Corrigan (Lab, STC Selby West), "I am delighted by the fantastic news that Tour De Yorkshire will come through Selby. It's a brilliant opportunity to showcase what our historically rich and vibrant town has to offer and will be a wonderful experience for local people young and old."
Gary Verity, Chief Executive of Welcome to Yorkshire, said, "This is another huge milestone for Yorkshire as we position the county as the cycling heartland of Europe. This is the first ever Tour de Yorkshire, I am confident it will become a huge annual event and something that will raise Yorkshire's profile year on year."
Full details of the route will be revealed on January 21st, when there will be only 100 days until the start of the race.